Font Face, Colour harmony, Symbol, subliminal message within the design and simplicity is the major keys to achieve a good branding. I force gently my clients to fill up specific electronic questionnaire I designed for them earlier. Then I begin sketching first round of logos. These process can go on for many times until me and client we come to a mutual conclusion for branding colours, font face and all the other details of the logo. Combining zillions of design combinations, colour harmonies is my effort to reach the highest quality.